The Day I Got My Face on a Cereal Packet

kelloggs cereal packetI never thought I would see my face on a cereal box. I often joke about getting my drivers licence from a cereal pack but I never thought about being on the outside of the box. My kids thought it was uber cool. So did I. Now I just need to transfer all the Cornflakes into the packet so I can pretend I’m famous. HA! Clever Kellogg’s. That was clever.

I recently attended a Kellogg’s Brunch at Freestyle Tout in Brisbane. I was joined by some other gorgeous Brisbane bloggers: Dani from Hello Owl, Ames from Tutu Ames, Jaq from CRAPmama, Cath from SquiggleMum, Bron from Maid in Australia, Kym from Mumma’s Mini Mes, Belinda from Save Mum’s Sanity, Naomi from Seven Cherubs and Bec from BadMummy. Check out their blogs if you have a spare minute.

The brunch was organised by Louisa from Brand Meets Blog and the amazing Hannah Millerick took the photographs. You can see all the photos here: Kellogg’s Breakfast.

Kellogg's Blogger Breakfast

Now remember I said I got my driving license from a cereal packet? Yes, well, driving into the city for the breakfast wasn’t the funnest part of the morning, I can tell you. People drive so aggressively in the city and finding a park was terrible! I was feeling stressed when I arrived. I had my son with me, and he felt my tension. He was very clingy and, even though there was activities in the next room for him to play with, he didn’t want to leave my side. It was actually lovely having him sit with me, playing on my iPad in-between eating Rice Bubbles.

breakfast with Kellogg's

There was a lot of talk going on over breakfast, mostly about sugar in cereal, but there really was a HUGE pressing question I had. Here it is: How do you open the plastic bag inside the cereal packet. I know the way I like it, but being in a large family, it depends on who gets to the new packet first.

1. Open the entire bag: I don’t mind this so much as long as it’s all opened up.

how to open a cereal packet 1

2. Cut the corner: This is how I do it. It’s easy then to pour, and less is found at the bottom of the box.

how to open a cereal packet 2

3. Tear it: Okay, this drives me nuts. If the husband or children get to the packet, it’s usually opened like this. I huge tear in the top. Less cereal lands in the bowl and more everywhere else.

how to open a cereal packet 3

4. In a container: If I’m really organised (which is rare) I’ll put the cereal in a container. The only problem about this is cereal never lasts long enough in our house to make it worth it.

how to open a cereal packet 4

So tell me, how do you like the packet opened?

Mums and Breakfast

It was a smart move by Kellogg’s to talk directly to mums about what breakfast is really like. It even made it to the news. You can see the video featuring some of my Sydney blogger friends like Lucy from Diminishing Lucy here: A Current Affair — Mummy Bloggers and Kellogg’s.

Breakfast at our place is pretty simple: the kids now get their own while I rush around and make school lunches. There is usually cereal and toast on offer. What I look for in cereal is high fibre and low GI. Sultana Bran is one of our favourite Kellogg’s cereals. I try and make sure I eat breakfast each morning too, but I never have time to sit down. This means you’ll find me carrying around a bowl of cereal around the house, taking bites as I go.

What is breakfast at your place like? Do you look at the sugar content? Tell me; Kellogg’s is listening and genuinely want to know what Aussie Mums think.

Time to go home now my son.

kelloggs breakfast cereal

Other Posts

CRAPmama: Kellogg’s Brunch — A Sweet Deal

Hello Owl: Kellogg’s Mums Brunch

Maid in Australia: Breakfast of Champions

Save Mum’s Sanity: Confessions from a breakfast wierdo

SquiggleMum: Look Good Feel Good

TutuAmes: Kellogg’s Mum

Mumma’s Mini Mes: Kellogg’s Listening and Learning from Mums like You

Bad Mummy: Bring Retro Packs Back

Brand Meets Blog: Kellogg’s Mums

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  • Reply
    September 30, 2011 at 7:26 am

    These photos are gorgeous! Hell, Kelloggs are gorgeous too – I am, as you know, more than a little in love with them as a company.

    I am a cereal box bore. Straight to the Tupperware container…


    • Reply
      Kelly Be A Fun Mum
      September 30, 2011 at 7:43 am

      Hannah is such a talented photographer! I was impressed with Kellogg’s commitment to the consumer, their charity and the environment. And you, Lucy, are a superstar.

  • Reply
    September 30, 2011 at 7:47 am

    I love a bit in cereal at breakfast. Its sweet. Gives a boost of energy, but best with hi fibre. Not one for fruit loops or cocopops but a bit in weetbix etc is good, and yes I know they are sanitaruim. but its just an example. but we dont leave it in the bag, straight into a container. but we have about 5 different one on the go. The day I put all 5 choices on the bench is the day they ask for eggs lol
    can kellogs please come out with a cereal that looks like eggs on toast please. little mini ones

    • Reply
      Kelly Be A Fun Mum
      September 30, 2011 at 9:05 am

      HA! Isn’t it always the way. Little wheat and fruit in the shape of egg cereal. Now that would be cool!

  • Reply
    Kathryn Rodda
    September 30, 2011 at 9:55 am

    our staple cereal is weet-bix (Aldi’s brand) and with 4 males in the house, we go through about a box a week or more. On the holidays I buy 1 box of ‘special’cereal that the boys choose – usually coco pops. I also alternate between rice bubbles (I use them in cooking too) and corn flakes. I at the moment am trying a ‘healthy’cereal for myself in Just Right because I need the extras that are in it. A few weeks ago I went a little crazy with cereals and ended up with about 5 or 6 to choose from – the boys were so excited but choosing became a long affair! Because our cereal cupboard is small, I have to put most of them into containers beause the boxes are too tall for our cupoard.

    • Reply
      Kelly Be A Fun Mum
      September 30, 2011 at 2:32 pm

      I do exactly the same on holidays: buy something special got the kids for breakfast. They think it’s such a treat!

  • Reply
    September 30, 2011 at 11:24 am

    Hey, love the cereal box!
    I too cut the corner, WAY neater… occasionally decant them in to containers but that’s more for things like oats and muesli in this house.
    Our staples are Rice Bubbles, Cornflakes, and Cheerios… my 4yo has all 3 in a bowl sans milk, and my 2yo carefully chooses one or 2 of them (together) each day. I prefer muesli, Allbran, or something fruity for myself… but it’s rare I bother as with those other 3 boxes in the cupboard it gets a bit squeezy and I can’t be bothered! Oh and we always have Weetbix in the back of the cupboard, as occasionally they want it, and it keeps really well.
    When choosing cereal, sugar content is my #1 decider, then sodium. For my own cereal it’s sugar then fat content.

    • Reply
      Kelly Be A Fun Mum
      September 30, 2011 at 2:36 pm

      I enjoyed the new Special K Fruit and Nut for a change. I don’t like sugary cereal unless the sugar comes from sultanas or fruit — then I don’t worry as much.

      I like the idea if mixing them! Cool! It’s like design-your-own-cereal!

  • Reply
    September 30, 2011 at 12:38 pm

    I always look at sugar content, particularly when I intend to feed it to my 2 year old. He usually has a mix of weet-bix, cornflakes and rice bubbles, occasionally with some museli or cheerios on top as a treat.
    We have other cereals, that are higher in sugar (light and tasty, granola crunch, toasted museli etc) that we try not to give to Kids… Not do good for us either but we like them!! 🙂
    We are a “snip the corner” family and use a peg to secure it shut.

    • Reply
      Kelly Be A Fun Mum
      September 30, 2011 at 2:38 pm

      Yay! Another snip the corner fan! Ha! Hubby and I love toasted muesli too, as a treat! Yum, especially with yoghurt.

  • Reply
    Maid In Australia
    October 2, 2011 at 4:00 pm

    I was always a Kelloggs kids growing up and I’d forgotten that until this brunch. And then when Gareth explain that there was a reason why it was better to cough up an extra $ or two for Kelloggs over home brand it really hit home to me. So now I will buy Kelloggs. And my kids liked it served in the boxes as proof. (If I serve it in the containers, they think I’m trying to pass off an inferior brand).
    I used to let them choose stuff like Coco Pops or Fruit Loops in the holidays but they don’t even want it now. The naughtiest stuff they want is NutraGrain, or CornFlakes but with honey drizzled on it. And I don’t have a problem with that.
    I explained all the scientific reasons for having cereal breakfast with my science mad kids and the cost-effective reasons (they know I am broke) and they are now perfectly happy to choose cereal for breakfast.
    So well done Kelloggs. Perhaps there are a few marketing ideas there for you.
    My kids: Don’t want me to waste money on them; Want To Eat Healthy Food: Like To Know Where There Food Came From and That No One Suffered Making It.

    They would also like my face to be on every single box.


  • Reply
    October 12, 2011 at 3:19 pm

    Thanks for including a link to my post Kel, it was great to meet you. I still am a bit of a breakfast weirdo but since the brunch have been trying to be a bit more of a regular cereal and milk kind of girl. I really loved the new Special K Fruit and Nut Medley that we got to try … will have to go and get myself a pack. x

  • Reply
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  • Reply
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